Online Education for Hair Artists
Turnkey Outsourced CMO
Paid media management
Digital content creation
Maeghen Soucinek is a salon owner in small town Lake City and the creator of the Blended Blonde method. Prior to COVID-19 shutdowns she hosted in person workshops at her salon and had a full schedule of in person workshops scheduled for 2020. But when COVID hit she knew she wanted to pivot and build a national brand and grow her education platform through a digital medium.
She approached storytellers to conceptualize, build, launch, and scale her now wildly successful Blended Blonde Online Education Brand. We wanted to make sure her brand was sexy but professional and targeted her ideal market, hair stylist looking to grow their career behind the chair in salons. We filmed and built her online course and website, designed and executed in building her paid media landing pages and designed a comprehensive retargeting and drip email sequence. From there we quickly developed all media and creatives for her DTC paid media strategy immediately opening up the United States market generating over 100k in revenue in the first 100 days and opening up the Canadian and U.K markets shortly thereafter.