IDP Properties

Lead generation for apartment complexes


  • D2C Paid Media Lead Generation

  • Digital Content Creation

The Challenge

An existing customer of Storytellers, IDP management reached out and asked if our team could help provide a unique solution to drive traffic and leads to help lease their new low-income apartment complexes in very rural areas of the southeast. Results measured required actual leased units within 3-6 months of each location. Storytellers also had to launch the service within 30 days. 

The Solution

Storytellers implemented an advanced lead generation service that incorporated both Facebook and Instagram targeting audiences in local markets looking for affordable housing. We implemented comprehensive paid media strategies and ad creatives to attract, re-target, and convert leads into renters. Results exceeded expectations and lead to multiple sites for the next 12 months. 


Qualified generated leads



Leased appartment homes



Of leads for future campaigns


Campaign Results:

In first 90 Days

Ready to get Started?

Let's Tell Your Story
  • Facebook
  • Instagram

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Bradenton, FL

Austin, TX